Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object. We’re talking something simple and straightforward, like the outline of a tree or a coffee mug. This object could tell the story of what your company does – think Youtube’s play button – or maybe play with your company name.
Brand marks are clean-cut and easy to remember. If you offer a specific service, an image representing that will send a quick, clear message to your audience.
Also, the simplicity of the design will translate well when resizing your logo across branding materials like business cards or letterheads.
What to consider:
Tread cautiously if you’re a new business or don’t yet have many followers. While a brand mark is often the hallmark of companies that could be considered iconic, you need to first be established enough to be recognized. Otherwise, your logo may not communicate enough about you to your audience, and they’ll lose interest in your brand.
Also, bear in mind that if you’re planning on expanding your product line to a few diverse objects, your logo may misrepresent what you do.
Inspiration: The Rolling Stones, Apple, Twitter.
Delivery: After making a successful order, we will start communication with you through email and we will deliver the final design through email.
Refund Policy: 100% refund is applicable only if you cancel the order in “initial concept” stage.